The electric vehicle (EV) market is growing rapidly in India. With the government's push towards electrification of transport, more people are considering buying EVs. This presents a great opportunity for India's hotel & hospitality industry to install EV charging stations and reap the benefits:
Enhancing Customer Experience
Providing EV charging infrastructure enhances the overall customer experience for guests with electric vehicles. Travellers can conveniently charge their cars while enjoying the amenities of the hotel, eliminating the need to search for external charging stations. This added convenience contributes to a positive guest experience, fostering loyalty and positive reviews.
Attracting Eco-Conscious Travellers
According to a Global Sustainable Tourism Council report, 96% of Indian travellers identified sustainable travel as important to them.
With this increasing awareness of environmental issues, travellers are becoming more conscious of their carbon footprint. Offering EV charging facilities can be a unique selling proposition for hotels and resorts. By catering to eco-conscious guests, hospitality establishments can position themselves as leaders in sustainable practices, attracting a growing demographic of environmentally aware travellers. It also helps gain visibility as hotels with EV charging can garner significant media coverage and public attention as a forward-thinking and green tourism player. This positions the brand strongly in the minds of eco-conscious consumers.
Corporate Social Responsibility (CSR) and Green Certification
The implementation of EV charging stations aligns with corporate social responsibility initiatives. Hotels and resorts can showcase their commitment to sustainability, contributing to a positive brand image. Additionally, adopting eco-friendly practices may qualify these establishments for green certifications, further validating their dedication to environmental responsibility. Green House certification organisations like IGBC provide credits for EV Charging as part of hospitality facilities. You can read more about how EV Charging can help you score credits here.
You can also find more information about IGBC Ratings for Green Resorts here.
Economic Benefits
Beyond the environmental advantages, there are economic incentives for hospitality businesses embracing EV charging. Governments and local authorities in India are offering various incentives and subsidies to encourage the installation of charging infrastructure. By taking advantage of these programs, hotels can not only reduce their capital investment but also benefit from ongoing operational cost savings. EV charging also offers revenue generation opportunities from guests. You may include EV charging as an amenity to the visitors by installing Level 2 and DC Fast EV chargers with various payment options to bill drivers for the parking occupied and/or the actual energy used.
When you install EV chargers with Blink Charging, your chargers will be added to the Blink Network, where you can view usage reports and have full control over your chargers, like setting the prices and access control. In addition, you even can set one price for guests or rewards members and a higher price for public users.
Staying Ahead of Regulations
As governments worldwide push for the adoption of electric vehicles, regulatory requirements may soon mandate EV charging at hotel & hospitality establishments. By proactively installing charging stations, hotels can stay ahead of these regulations, you can future proof your property for any central, state or local government regulations. As owning EVs becomes mainstream in the coming years, properties with charging infrastructure will be a step ahead.
Conclusion
In conclusion, the benefits of incorporating EV charging for hotel & hospitality sector in India are multifaceted. From attracting eco-conscious travellers to enhancing the customer experience and reaping economic incentives, hotels and resorts stand to gain significantly from embracing electric vehicle charging. As the nation moves towards a sustainable future, the hospitality industry can play a pivotal role by integrating eco-friendly practices, contributing to both environmental well-being and business success.